OTT

 

OTT stands for "Over-The-Top," which refers to the delivery of media content, such as movies and TV shows, directly to viewers via the internet, without the need for traditional cable or broadcast TV services.

OTT platforms have become increasingly popular in recent years due to the widespread availability of high-speed internet, as well as the convenience and flexibility they offer to consumers.

Some examples of popular OTT platforms include Netflix, Amazon Prime Video, Hulu, and Disney+. These platforms offer a vast library of movies and TV shows, as well as original content that is exclusive to their platform.

OTT has also transformed the way we consume media by enabling viewers to watch content on a variety of devices, such as smartphones, tablets, smart TVs, and gaming consoles. Additionally, many OTT platforms offer features like personalized recommendations, multiple user profiles, and the ability to download content for offline viewing.

Overall, the rise of OTT has disrupted the traditional media landscape and has given viewers more choices and control over their media consumption.